Yerba mate La Rubia, which literally translates as “The Blondie” from Spanish, is manufactured by a small family company — Agroindustrial EJTSA, that consists only of 20 workers. It really is that small — they don’t even have a website!
Despite that, La Rubia brand is very famous not only in Paraguay, but all over the world. Experienced materos and fans of Paraguayan yerba mate and tereré absolutely adore the astonishing quality of their product and unique taste. USDA Certified Organic, the manufacturing process is up to a highest standard of Instituto Nacional de Tecnología, Normalización y Metrología (INTN).