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Yerba mate brand Del Cebador belongs to a food company Molino Puritas (Rapenor S.A.), which was founded in 1915 and has very strong positions on the Uruguayan food market — you can literally find their products in almost every single kitchen in this country.
This Uruguayan gem is quite humble brand that is not very well known in the world of
yerba mate. Del Cebador lineup consists of just 2 products — the “clásica” and “intenso”.
The entire industrial complex of the company is located on an area of 50 hectares on the outskirts of Montevideo. About 12000 square meters are occupied by storage, laboratories, workshops for processing and packaging of raw materials, as well as administrative and commercial offices.
Pronounced [yer-bah mah-teh] (or [sher-bah mah-teh] in
Rioplatense Spanish). Also known as Ilex paraguariensis, a holly plant natively grown in South America, paricularly in Northern Argentina, Paraguay and Southern Brazil (the term
erva mate is used there more often). Yerba mate is used to make a beverage known as
mate in Spanish, or
chimarrão in Portugese. Oftenly, the term yerba mate is used to describe not only a plant, but also a final product of grinding, drying and aging the plant.