People of Uruguay are passionate about two things - mate and football. No matter where you go, you will always find people discussing the latest game while drinking mate with a thermos tucked under their armpit.

This passion borders on obsession - 85% of Uruguayans drink mate daily and consume nearly 10kg of yerba per person per year - that makes Uruguay the largest yerba mate consumer per capita in the world!

Ironically, Uruguay doesn’t grow any yerba mate at all. Small area of this 3 million people country is occupied by livestock farming and other agriculture, so Uruguayan brands outsource their yerba mate to Southern Brazilian states - Rio Grande do Sul, Santa Catarina and Paraná.

Uruguayan yerba mate typically has a very distinctive powdery cut, similar to Brazilian erva mate. Also, unlike their Argentine neighbors, Uruguayans prefer bigger gourds, usually made from the top part of a calabash plant, also known as porongo.

Canarias
Canarias Tradicional

Canarias Tradicional

Headliner of Canarias yerba mate products, Canarias Tradicional is muscular and bold. Earthy and dusty, it can appeal to experienced mate drinker who is looking for unexpected and altering taste, but can be untameable beast for new matero. For me personally, Canarias Tradicional is not an everyday mate, but I don’t think you can call yourself a mate aficionado until you try Canarias.


Del Cebador
Del Cebador Clásica

Del Cebador Clásica

Definitely one of my all-time favorite yerba mate brands, personally for me Del Cebador Clásica doesn’t seem to have any downsides at all - it’s not too hard to prepare, it has a very rich and unique taste and lasts for a very long time. This yerba mate will be a great starting point for those who want to begin exploring Uruguayan yerba mate brands, and can be a revelation for seasoned materos who are in search for something special and full of flavor.