The brand name CBSé is a shortened form of a Spanish verb cebarse, that means to prepare and serve mate, as in cebarse unos mates amargos. The company was founded by Florentino Orquera in 1978 in San Francisco, Córdoba.
Today, CBSé is one of the largest yerba mate producers not only in Argentina, but worldwide, so you can easily find it in any store that sells yerba mate. The company owns yerba mate plantations in Santa Fé and Misiones, while the main production takes place in the city of Frontera, Santa Fé. It is mostly famous for its astonishingly huge lineup of yerba mate blends and compuestas, for which they grow their own botanicals in the valley of San Juan.